Client Case Study: Dick Lovett Melksham

Who is the client?

The Dick Lovett Jaguar Land Rover dealership in Melksham offers new and approved used vehicles for sale, alongside servicing, MOT, repairs and accessories.

What was the brief?

Stunning gifts to go into the brand new Range Rover when the owners collect, to make the occasion extra special! Dick Lovett asked us for non-perishable goodies that would please the whole family, presented in our gorgeous Taste of Bath apple crates.

How did Taste of Bath help?

We put together a bespoke collection of our most popular treats, with the aim of including something for everyone – Limited Edition Bath Coffee, a large bottle of Bath Gin and different tonics to serve with it, a bottle of Somerset Sparkling Wine with some savoury nibbles (including our favourite cheesy Buttercrumb Biscuits) and some sweet treats for the kids. We supply these hampers to Dick Lovett Jaguar Land Rover on a regular basis, as needed.

As always, with each gift we provide a branded Meet the Producers card, with a personal message and info from Dick Lovett Land Rover Melksham, and details on all the Taste of Bath products included. Each gift is also presented in a Taste of Bath handmade wooden apple crate, a packaging option which is always a huge hit with our customers, as it makes a fab first impression and it’s a gorgeous item to reuse – we’ve seen them serving as dog baskets, toy boxes, planters for the garden and much more!

Why choose Taste of Bath in this case?

A key part of the Dick Lovett ethos is delivering exceptional service and fostering lifelong relationships, encouraging customers to return time and again. You can’t fake a relationship like that – you have to commit to making your customers feel special, which is what our Business Gifting service is all about! A personal touch like a thoughtful, original gift with each new car shows customers that Dick Lovett appreciate the significance of such a big purchase for each individual, that they value that individual’s custom, and that they’re committed to providing outstanding service. As Pete Lovett, company chairman and son of the original Dick Lovett, has said, “The last thing we want to be is average” – something we can very much identify with at Taste of Bath. 

Dick Lovett Jaguar Land Rover’s testimonial

“Working with Taste of Bath has proved very integrated and efficient plus the promotional gifts have certainly got a high perceived value to our customers. The fact that the products are from local suppliers adds a great sustainability factor whilst supporting local business which is so very important today.”

Richard Davies, Director, Dick Lovett Jaguar Land Rover Melksham

As Richard says, the hampers are extremely well-received by their customers too:

“Dick Lovett has been extremely helpful throughout my journey to ownership. On the night before I was due to take delivery, a short delay came up – they softened the disappointment with a high-quality hamper personally delivered to my home. In 35 years as Dick Lovett customer I have always been impressed with their staff and this is no doubt the basis of their excellent customer service.”

Recipient of Taste of Bath Hamper, May 2022

Want to find out what we could do for YOUR business? Visit our Business Lounge!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s